Small town warmth & hospitality at The Magnolia Cottage

By Cheryl Nymann, Editor
A local business has changed its’ name,is offering different product, but is still providing that great small town shopping experience. Uptown Interiors and Floral has renamed the main street business to The Magnolia Cottage and The Magnolia Cottage Floral. Owner Sherri Norton said, “I was looking to do something fresh and new, and I love bringing new life to pieces.” Many items are unique to her store and with the staff helping to re-purpose, their business has brought in a lot of traffic. With the already five full time staff, Sherri said they may be looking at bringing in another person. “Instead of just throwing something away, I now look at it thinking about what else it could be used for.” She then makes that transformation happen. One could say that she is looking for our environments she recycles formerly unused items. She recycles, upscales, vintage, primitive, industrial decor for the home.
The flower shop remains, as does SubZero apparel, and bedroom furniture. They still produce and manufacture limited Bulldog Apparel and take on big orders (typically a dozen or more), plus they are manufacturing The Magnolia Cottage name on some of their apparel and other items. It was exiting to see the work they’ve done on tiles and wood plaques and is excited to move into canvas prints.
The addition of a women’s clothing line ‘Simply Noelle’ from sizes S-2x and a children’s line ‘Mud Pie’ from sizes 1-5T, has added a dimension to the store as well.
When asked where she purchases her items from, she said th’just about anywhere’; from estate sales, rummage sales, and vendors to individuals who call and ask her to come and look at their things, Sherri travels southeastern MN to find items for the store. “The staff has been excellent working together, and Julie Grobe is amazing at merchandising the product,” Sherri commented and continued, “I am so blessed that the entire staff (Jess, Kendra, Wendy, Liz, Mary, Kate, and Julie) all work so well together as a team.”
Reprocessing and reusing items is a key element to the new, cozy atmosphere of the store. The outdoor sign is actually made from barn wood from her farm. The catching name and plethora of pieces in the store will keep your attention for quite some time. The small town business atmosphere goes beyond their own walls too. Working in collaboration with other businesses in town such as the Amish Furniture Store, The Front Porch, they all mention the other stores in town that visitors can go to as well. In a world that is so economically competitive, this is a refreshing sense of rural Minnesota hospitality. “We need more businesses in town that bring people in,” Sherri commented and continued, “We’ve had a great turn over in product, and we are always putting out newly repurposed items.”
All are encouraged to sign up for the ‘Magnolia Card’ which will give you a 20% discount on home decor items every time you shop there. Their hours are M-S from 9am-5pm. For the months of November and December they will also be open on Sundays from 11am-3pm.
The Magnolia Cottage will be featuring a special Holiday Open House November 3-5. They will be open from 9am-7pm this Thursday and Friday, and on Saturday from 9am-5pm. Stop in and enjoy shopping at The Magnolia Cottage.

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200 Industrial Court Suite 100
, Wabasha, MN 55981

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